Best Direct Sales Business Opportunity

If you want to enter the home-based business arena to generate a cash cow the direct sales model is the most lucrative, but there are considerable inequalities in the compensation plans. Instantaneous commission checks are normally larger than in network marketing, so if you desire fast money, direct sales could be your big ticket.
Direct sales isn’t a get rich quick form of business but the numbers don’t lie; it’s an extremely profitable and truly lucrative business entity once you’re established.

In direct sales you receive payment from a new affiliate instantly and then the company receives their portion. The sale of products or services takes place through person-to-person contact or through an online business medium away from a retail location with no middleman involved.

If you think about it, selling is an outlandish endeavor because achieving financial success in this industry is contingent upon your own individual efforts. Some consider sales to be an art in the category of persuasion.

It’s estimated that if you bring up the term “selling” over 95% of people will have an instant negative connotation associated with the term appear in their mind. Where is the negativity coming from? When you make a sale all you’re doing is solving a problem or enhancing an existing business model for a potential buyer.

In direct sales if you convey your liveliness and warmth whenever you talk about your opportunity, people will want to buy from you and be a part of what you have to offer. The reason why the direct selling industry continues to develop is because word-of-mouth advertising flat out works.

Starting a direct-selling business and developing a team not only means fantastic money, but it develops priceless leadership skills that countless people can leverage into other areas of their lives. It’s one of those opportunities that centers around how intelligently you can work, not on the number of hours you work.

If you’re analyzing the direct sales industry your research will show you how financially independent you could be in the near future if you make up your mind to enter this work from home option. According to specific reports, one quarter of the U.S. population has bought products and services supplied by people in the direct selling business.

Another recent survey displays the direct selling industry as gaining control of a large chunk of the market share because of the internet. The online medium has revolutionized direct sales because it’s comparatively inexpensive and simple to launch a website. In the online world, there’s a 24/7 global audience for your services.

The majority of home based business opportunities you see online are mainly direct sales based. With the internet and technological advancements you can generate massive amounts of immediate cash flow while offering more availability to the consumer. The financial rewards of direct selling are abundant. HoweverHealth Fitness Articles, not all direct sales pay plans are created equal. Select one of the best direct sales business opportunities wisely and forget about having to work for someone else again.

Important Stuffs to Know in Direct Marketing Business

In relation to a direct marketing business, you’ve to don’t forget that you may discover several issues that need to be assessed all through. Since you might take note, the actual truth in the matter this really is that direct marketing business is all about acquiring the right type of advertising present.
This is actually a thing that has to be labored on cast in stone should you wish to guarantee which you are acquiring the proper type of leverage achievable. In selecting direct marketing business contacts, guarantee which you are effectively researched in every subjects permitting you to have the maximum quantity of goodwill.

To be sure, with this current corporate landscape there is lots that wants to be assessed specially when seeking at direct marketing business. With cyberspace evolving, you know to obtain a undeniable truth that it really is achievable to surely get in love with numerous social networking that can assist you on your way. Take into account all this as opportunities when it comes to acquiring exactly what you need intended for direct marketing business. Moreover, furthermore, you have to conserve the undeniable truth that there is certainly a great deal of info present on the web for your perusal concerning all these aspects as you’d expect.

Make particular that once you do conduct an successful penetration of investigation which you feel of approaches it really is achievable to prosper your business with small dependence. But the actual truth this really is that to guarantee which you carry out a business you’ll want to guarantee which you conduct a considerable penetration of investigation as you’d expect. It is that you’ll want to at times be emphasizing. Take into account approaches to truly get ahead in the remaining portion of the competition via direct marketing business prospects. Feel of investigation from every angle just before you make a decision of some kind.

One intriguing ingredient that you need to feel of will be the numerous on the web forums that offer you exceptional approaches that you may get their hands on the proper type of info as you’d expect. Assess as considerably as it really is achievable to intended for each and every of the numerous details then discover out how direct marketing business will in reality be right for you. With that stated, you’ve to guarantee which you are effectively researched for this subject to have the ability to decide on who your contacts are when it comes to the full prospect of direct marketing business.

With a final but serious note, don’t forget that direct marketing business is all about the proper contacts. This can be precisely why you’re doing should ensure which you take into account the proper quantity of investigation prior to you producing a decision at all concerning direct marketing business. You’ll find several resources present and you are just asked to make use of them all.

Taking Advantage Of Serviced Offices To Start The Business Right

It can really be a stressful and challenging task to start a new business. While the thought of creating a lucrative business venture that you can manage and direct entirely can be exciting, it can also often cause new business owners to overlook the level of scrutiny and meticulous planning that is required during the initial stages of the process. It’s not enough to have your business idea ready and to have on hand a rough draft of how your operations will look.

Starting from scratch means that the tiniest details, even ones that may be deemed the least vital, contribute to the new venture’s ability to perform its tasks, so you will have to go through everything – finding a suitable workplace, acquiring supplies and equipment your workers will need, applying for utilities to be installed, and hiring services for maintenance, security, and other necessities that keep the place running smoothly.

Of course, this doesn’t have to be the path taken by your own fledgling business venture. Finding a traditional office space to rent and then fitting it out with everything your business needs, one by one, is a costly and time-consuming endeavour. It would be wiser to turn to a more flexible, cost-effective and convenient option for your workplace, and that would be the serviced office.

Because serviced offices are typically found in central business locations, your business will be off to a good start in terms of setting up shop in spaces where more established rivals also reside. It can be difficult for a start-up to secure a traditional and expensive office space in an impressive location.

Serviced offices, however, are right where the action is so you can immediately gain an edge over your competition. Utilities and important business features are already installed and available, so you won’t have to languish in limbo waiting for the office to be fitted with what you need to start operations. High speed Internet access, videoconferencing capabilities, meeting room facilities, reception and call handling services and administrative or secretarial support will be readily provided with a serviced office, which means that upon occupying the space, your business is good to go. You won’t lose profitable opportunities because of lost time.

Chairs, tables, storage facilities, and office supplies may not initially appear to be a priority, but without these, you’ll immediately see how much your processes can become delayed. You won’t have to allocate time for purchasing and having these equipment delivered because they’ll already be in the serviced office.

Can Small Business Concepts Work in Big Corporations?

I read an article in Forbes on-line today by Matt Symonds asking “Can Entrepreneurship be Taught to Big Business”? It seems that several business schools are trying to find a way to develop a term called “intrapreneurship”, or corporate entrepreneurship.

They see the need to drive small business innovation and flexibility to large corporations. While I certainly see the need to do so I will never believe that most large corporations will ever embrace those qualities with anything other than “lip service”.

Large companies have basically insulated themselves from their customers through cost cutting, and outsourcing. When was the last time you called a large company with an issue and got a live person on the phone without going through a series of maddening prompts? I had an issue with a credit card charge a few months back and was actually given the option of paying a fee for the opportunity to talk to a customer service representative. I have to admit I opted out.

The issues with large corporations go much deeper than the obvious however; the issues are fed by fear of liability, seemingly lack of trust of employees and turf management.

I’ve had experiences with numerous large companies over the years and am constantly amazed that many remain viable.

One in particular that I’m familiar with is an excellent example of what I’m talking about. It’s a large Fortune 100 company in a highly regulated market. Product sales were historically driven by high quality and name recognition. As is common in most industries new competitors are entering the market putting cost pressures on the market leader.

They have responded by:

– Increasing sales goals on field reps, while:
– Cutting costs in inventory for sale
– Cutting levels of service personnel and spare parts
– Cutting billing and support personnel
– Eliminating training and customer education
– Centralizing all quotes and pricing delegations to headquarters functions, while maintaining almost no customer contact from that level.

In short there are conflicting goals and little or no customer contact beyond the sales reps in the field. To me this is a recipe for failure.

Large corporations whether through fear of litigation or lack of trust have layers of management and hundreds if not thousands of policies and procedures aimed at standardizing everything, where is the room for innovation in this environment?

Many years ago I worked at a senior level of a then Fortune 500 company. The saying there was “nails that stick out get hammered down”. I fear that’s as true today as it was then, maybe just more eloquently put.

I agree that lack of innovation, flexibility, poor communications are issues that are making large companies less competitive and vulnerable to smaller faster businesses. I also think that every company runs the risk of growing to a point that it loses the things that made it successful in the first place.

Only the most effective leadership can address these issues and prevent them or turn them around. That leadership ability must permeate through all levels of the organization. In a small business there are less layers to filter and interpret the message. Large corporations have many more opportunities to block out even the most effective focus and direction.

Until business schools can understand and resolve these issues which are based in human nature I do not see small business concepts being embraced by most corporations.

Martin Harshberger is President of Measurable Results LLC, and Bottom Line Coach. His coaching practice works with businesses to clarify strategy, develop new products and services, and improve bottom line results. He helps businesses develop options through improved profitability and cash flow.

Rethinking the Business Model

It’s amazing what we can achieve when we have to. When either the clock is ticking or there is some other imperative, we tend to focus on the things that matter most and forget about the rest.

The other part of “having to” is those times when we have no choice. Sometimes, the status quo is just not an option, so we have to make major changes whether we want to or not. Let’s call this the burning platform – if we’re going to escape the fire, we just have to jump. We can’t know what we’re jumping into, the only certainty is that if we stay where we are, we’ll perish.

This is of course an extreme image. The reality is that our burning platforms are not in flames. However, if we can smell smoke and the surface beneath our feet is getting hotter, then it’s time to jump.

The conversations I’m having these days with business owners are about The Big Issues – new product development, distribution changes, price-fighting brands, right down to the business model that’s been operating and the need for change.

How should we think about our business model?

The first thing we have to do is go back to our vision. Take your mind out three years from today and see yourself looking at your business with a sense of achievement and pride. What does it look like? How many people are around you? How do you see yourself? Have you created something great? Is it the same shape as it is now, or is it different? A truly great vision is not prescriptive about how you get there.

The second step is to ask the open question, how can we achieve that now? Doing more of the same is unlikely to be an option.

In terms of your offering, recognising that your customer’s needs have changed is the most fundamental insight you can gain. The next fundamental insight is that you are more attached to the way you have delivered your value than they are.

Your customer is re-defining the value proposition – the cost/benefit calculation. At the moment many are happy to take less benefit for less cost. How do you take out cost and features without cutting too deep into benefit?

As companies think about innovation, they get excited about new products and new markets. Reality sets in as they realise that they may be joining a crowded market. While it’s good to think about new products, the other reality is that good distribution beats good product every time. One of the central “business model” questions is how you’ll go to market? Will you simply put new product through existing channels, or can you put existing product through new channels? A wholesaler, for example, might decide to have a direct offering, either through retail or online, though it may be wise to do so under a different brand.

The really key thing in all this is your thinking process. You have to look at some big issues about your market, your industry and your business model. You can’t do that sitting in traffic or at the gym, and you certainly can’t do it while you’re doing the day-to-day stuff.

The way to think about this is to take a couple of hours a week in a place where you can work uninterrupted. It might be with your team or with a mentor. Start with the vision in mind, and consider the different ways in which you might achieve that vision. Write them down, explore them with an open mind and a sense of detachment. The main obstacle to new ideas is that our attachment to the past blocks rational analysis. And today more than ever we have to think clearly and fearlessly.

We’ve applied the principle in our own business: we saw an opportunity for a business development product for smaller businesses, where the economics do not support the traditional coaching model. We’ve taken the principles of our highly successful “real world” programme, built in some powerful technology to support goal achievement, and come up with a practical and positive programme that will help small business owners improve their business and their lifestyle. We’ve priced it to be as accessible to as many people as possible, and the emphasis is on simplicity – the vital few things that every business owner can do to improve performance.

Some people think that their business is unique. Interestingly, humans and mice share 98% of their DNA. It’s the same with businesses: clearly, the last 2% makes all the difference, but the same rules apply to every enterprise. And if they don’t, you probably haven’t got a business, you’ve got a job.

Dr. Mike Ashby is Director of NBCoach and BizTime. Contact him on [email protected]

Mike is Managing Director of National Business Coaching Ltd. Since 2003 Mike has worked with hundreds of business owners who are looking to take their lives and business to the next level.

Prior to getting involved in the small business sector he was Chief Operating Officer at Southern Cross Healthcare, taking over at the height of the operational crisis in late 2001. Mike led the company from a loss of $42M into a profit of $30M in two years.

Mike joined Southern Cross from Ernst & Young Consulting. He was a partner in the Wellington office, leading the national Strategy and Transformation team. He worked with the leaders of large and small firms in agribusiness, insurance, government and financial services.

Prior to joining Ernst & Young, he ran his own consultancy business. Mike is married with 3 fast-growing children, and his hobbies include guitar, fishing, golf and sports of most kinds.

Business VoIP Solutions – Can VoIP Save Your Corporate Budget?

As Voice over Internet Protocol communication matures and as high-speed Internet becomes cheap and ubiquitous, an increasing number of businesses are ditching conventional landlines and jumping to VoIP. Companies are not only marketing products or services, but marketing themselves as well. No matter the size or type, every business should have the tools and solutions needed to present themselves in a professional manner, while maximizing their ability to work efficiently and stay connected to customers and co-workers.

While some small businesses may believe they can get by with simply using their smartphones for work purposes, even the smallest of businesses can benefit from a central business phone system, because it presents a unified face to customers, employees and partners.

Are the potential pitfalls worth the potential monetary payoffs? I’ll walk you through the basics, discuss the pros and cons, and take a look at three commercial VoIP services of varying complexity.

While it may be intuitive, mobile phone plans are simply not set up to offer the same business features that specifically designed business phone systems offer. For example, mobile phones can’t offer a virtual receptionist to answer calls and quickly and easily connect customers with the proper company contacts, or provide important business information like hours and directions.

Generally, things are pretty simple if you’re looking for a hosted service. Many of the top VoIP providers handle all the heavy lifting offsite, delivering calls to your phones and software clients without much hassle, especially if you use phones that are plug-and-play certified for the service in question. The majority require no additional on-site hardware aside from those phones; at most, you might need to find a space for a small box of hardware somewhere on-site.

In contrast, maintaining a self-hosted, on-site VoIP system requires a bit more work. You need an IP-based private branch exchange-a VoIP-friendly version of the PBX phone systems that many offices use-to route your calls to the appropriate phones on your network, as well as a device called a PSTN gateway. The PSTN gateway sits between the IP-PBX software and the analog signals of the public switched telephone network, converting calls to and from digital signals as necessary.

No matter which option you choose, typically you can handle the basic settings for your phone lines or extensions over the phone, while tweaking more advanced options requires diving into your provider’s online account interface.

What Do You Need to Implement VoIP?

Depending on the size of your company and the infrastructure you already have in place, jumping on the VoIP bandwagon could cost your company next to nothing, or it could entail significant up-front costs.
Even home broadband connections can handle several VoIP calls simultaneously, though you’ll need to be sure to leave bandwidth available for other applications as well.VoIP requires a broadband connection-and the more simultaneous users you have, the more bandwidth you’ll need. If you work alone out of a home office, or if you have only a few employees, you won’t have much to worry about; for example, on my setup, running RingCentral’s Conection Capacity utility shows that my 15-mbps home Comcast connection could handle 11 calls simultaneously even if I had Netflix, Spotify, and an instant-messaging client running on the network at the same time.

Make sure that your internal network-including your routers and switches-can handle the load, too. Most providers suggest using a router with configurable Quality of Service settings and assigning VoIP high traffic priority to maximize quality.

If your Internet service provider has a bandwidth cap in place, you should take that into consideration as well. Most VoIP service providers use the high-quality G.711 codec for VoIP communications, which consumes 64kb of data every second you talk. In reality, even a large number of people should be able to chat it up on VoIP without having to worry about hitting bandwidth caps, but you’ll want to keep close tabs on your data usage to avoid exceeding that cap.

You’ll need a SIP-enabled phone, such as the Snom 300, if you want to make VoIP calls.Finally, even if you subscribe to a cloud-based hosted VoIP service, you’ll need to make sure your phones can communicate over VoIP. Most VoIP systems use session-initiation protocol technology to assign each phone or VoIP software client a specific address; that’s how the IP-PBX routes calls to specific lines. As such, you’ll need a SIP-enabled phone to make VoIP calls. (Some VoIP systems use H.323 technology rather than SIP, but those are rare.) If you want to keep your old analog touch-tone phones or fax machines, you can plug them into an analog telephone adapter (ATA), but they won’t be able to use many of the advanced features that SIP-based VoIP phones provide.

Placing Your Business in a Business Center

When you’re trying to run a business, location, and visibility are the absolute keys to success. Marketing and public relations teams exist in order to make these things possible, and both have developed into very large and important industries, serving the needs of businesses throughout the world. While they focus on brand visibility and dissemination of information, there is something they can’t help with: location! Having a prime location for your business is important for productivity and for getting potential customers in the door.

There is perhaps no better place for your physical location than in a large, high-rise business center. Every major city’s central business district will have a number of locations like this, and each one hosts a number of enterprises. Getting your business into one of these places requires a few simple steps.

1. Networking

Networking is important for every aspect of the commercial world. If you’re looking to buy some real estate in a business center, it will behoove you to connect with as many people in the surrounding area as possible. Your connections will give you an ear into the scene, and you may very well hear of spaces opening up before they are officially listed.

2. Survey and Make Contact

This one is directly related to the network you’ll make. It would be ideal to make an introduction with someone who has influence in the company that owns the business center. Get to know the person, take them out to lunch, and inform them of your interest in any available space. At the very least, they’ll have some info on what’s available, what the pricing looks like, and who to talk to. They may even be able to help you get in to view the open space. When viewing a potential office space, you want to imagine what your company will look like there. If it’s going to be an office, think about layout and its effect on productivity. If it’s going to be more of a storefront, try to imagine what it will look like after you’ve moved in. Think about the flow of the room, and its effect on customers and employees. Naturally you want to make sure there’s room for your stock and other collateral!

3. Make a Bid

So, you’ve made the proper introductions, have honed your reputation, and decided that you want the location. Great! The next step is to find out what the general offers are, and make a bid that seems reasonable for all parties involved. Don’t be tempted to overbid in order to beat out the competition, as you might end up spending way more than necessary. But remember, a spot in a business center is prime real estate. If this is important to you, don’t be afraid to shell out. This could be a huge move for your company!

Business Process Outsourcing: Now A Must For Singaporean Companies

Singapore’s cost of living is known to be one of the highest in the world. Naturally, the cost to operate a business here is very steep as well. And unlike other countries, we do not have a minimum wage set primarily due to the fact that the government owned 54% of Singaporean companies.

While it’s relatively easy to put up a business here because of our safe economy and government and enforceable legal system, our restrictive labor pool is one of the major constrictions that needs to be considered.

The government is coxing the labor workforce towards careers with higher value such as finance, biochemistry, and industrial engineering creating a huge gap in the hospitality, F&B, tourism, and retail industry because fewer locals are willing to take these “low-tier” positions.

And the only way to fill the void is by hiring immigrants who are willing to accept such positions. Here lies the problem since the government is now imposing stricter rules when it comes to hiring foreign workers by increasing the cost of labor for small businesses by at least 15% in order to protect the locals, who do not want to take the above-mentioned jobs in the first place.

Aside from high labor cost, land cost here in Singapore is also sky high due to the very limited land availability and strategic port location. Thus, buying or even renting office space will shoot up your overhead cost.

The only better option for Singaporean companies is to embrace the globalization of workforce and outsource its businesses to countries like the Philippines.

The Philippines is home to more than 800 call centers and BPO service providers that have been in the country for more or less a decade. Some of the world’s biggest multinational companies like Accenture, Convergys, and JP Morgan Chase have successfully set up their BPO presence in the country. The country is one of the pioneers in the industry giving assurance that they have the proper know-how in the industry.

Metro Manila, the country’s central business district, is rank second in the world next to Bangalore, India as one of the top BPO destinations in the world according to Tholon (strategic offshoring advisory firm).

What sets Philippines apart from other countries that offer business process outsourcing is its close cultural affinity to the West (US & UK), which is an important factor to consider when setting up business abroad. There’s also a large availability of highly educated and skilled professionals who have experiences working in a BPO set up.

And with the total outlay of around $1700 per employee inclusive of salary, rent of office space and furnishing, it’s a great bargain considering the quality of professionals available in the Philippines.

BPOs are now scattered all over the archipelago, not just their capital city. Cost is even cheaper in provinces like Cebu, Davao and Clark.

Philippines is among the top 10 economies making the biggest improvement in business regulation in the past year. Their government implemented regulatory reforms in three areas – simplified occupancy clearances easing construction permitting, new regulations that guarantee borrowers’ right to access their data in the country’s largest credit bureau, and the introduction of a fully operational online filing and payment system making tax compliance easier for companies.

BPO nowadays not only focus on call center solutions. Other processes like finance, marketing, recruitment, IT and sales among others can be done offshore.

Government Grants for Small Businesses

This article will provide you with some ideas for acquiring that seemingly elusive grant money for small businesses.

One option is investigating state and city grants. While there are few for-profit small business grants available directly from the federal government, many state development agencies offer direct small business grants and other types of financial assistance designed to encourage and assist entrepreneurs in starting or expanding a small business. States have an Economic Development Office or a Department of Commerce that you can contact to get information about grants in your state. Also check with your city’s downtown development authority (DDA) to see if there are additional financial incentives for having your business located centrally in your city. This is especially a good idea if your downtown is experiencing a growth burst or conversely if your city is experiencing a recession – in both cases most DDA’s will work hard to make their city more attractive to small businesses to get them to move in and stimulate the local economy.

Another option for getting government grants is aligning your for-profit business with a not-for-profit organization. For example, say you want to start a small private security company and you promise to provide free security for your daughter’s school events (dances, sporting events, etc.). These types of partnerships can allow the organizations that supply you with grant money to write their gifts off as tax breaks. Which in turn gives you the edge when competing with other small businesses for grants. Foundations and other philanthropic groups want the ability to write off their grant gift to you. It’s winning situation for everyone: you get the money you need for your start-up company, a worthy cause gets something that they need, and the grant-givers get a tax break. However, I am simplifying the process for the sake of this article, check out my article attached to the bottom and I’ll walk you through how to do this step by step.

Here’s another idea for you entrepreneurs; sometimes a small business sets up a 501(c)3) and can control the funds given to it by appointing the Board of Directors. This makes you eligible to apply for government grants. There are some specific ways this must be done, but it can be done with a little guidance.

3 Benefits to Using Cloud Yoga Business Software for Your Yoga Studio

A Fictional Tale of Two Yoga Teachers:

Wendy and John are each starting a yoga studio. They have their space, a website, and recently opened for business.

They also chose to administer as much of their business as possible on computers (who doesn’t these days). They each have a laptop so they can be mobile, or so they think. They also have a desktop in their studio.

Students are coming to their classes and they’re delighted by this. Yet, they both desire more students. Their business is in a growth stage.

When not teaching classes and chatting with students, they’re on their computers taking care of the financial aspects, marketing, curriculum / class planning, and overall administration of their business.

When they started, they weren’t sure the direction their business would take so they held off buying any specific business management software. Instead they used Word and Excel to take care of their software needs. So far their software set up is working okay, but they see the writing on the wall how something more sophisticated could save them time.

Wendy and John go online to start looking at yoga business software options. They’re pleased that there’s a lot of options. Of course options mean making a decision.

Wendy decides to go with a cloud computing software platform while John opts for an installation software option.

Wendy’s option requires that she pay a monthly cost to use her software. John likes the fact he only pays one time for the software.

Wendy logs into her software account through the Internet and sets up your software for your business. It takes a few days to get familiar with it, but within a week she has her software working for her with a class schedule set up and she’s put her student contact information into the database. She also set up her autoresponder email account and integrated it with your student contacts.

John installed his software on both his laptop and desktop computer. He opted for no server and instead figured out how to network the two computers together so when a change is made in one computer it’s reflected in the other computer. He spent about a day getting his software installed and networked.

Like Wendy, he takes a few days inputting his student contact information and formatting his class schedule in the scheduling software. His email software is separate, but he’s managed to integrate it using an APP with his installation-based yoga business software.

Fast forward 2 years. Both their yoga businesses are doing better than ever. Each of them hire 2 teachers to teach designated classes and a receptionist. This growth required more computers for their staff. Wendy, simply upgrades here software to add another user. Her staff simply logs into the software through the Internet.

John buys another license and then goes through the installation process. Now he must network another computer. He’s read that using a server is a good idea, but has no idea how to set up a server. Given his business is growing, he decides to hire a networking consultant. After buying a dedicated server and paying networking consultant fees, John spent $1,500. His software also upgraded 6 months ago and so he paid $300 in upgrade fees.

As their businesses grew, both Wendy and John started selling some retail items in their studio and on their website. They also discovered how effective email marketing is to student retention and growing their business. Wendy’s online software platform offered e-commerce, credit card processing, and integrated e-mail marketing software. She was able to set up her stores and beef up her e-mail marketing quickly.

John leased credit card processing hardware, bought a license for e-commerce software and continues to use his original e-mail marketing software that’s integrated with his student contact database.

At this point Wendy’s entire yoga business software is centralized and accessible over the Internet. John uses several software services that are installed and networked among his computers. As John’s business grows, his computing needs become more complex and he now has his networking consultant on speed-dial.

He now budgets annually for computer consultant fees – something he never anticipated. He of course has heard about cloud software and is now interested in making the switch, but is reluctant given the amount he’s invested in his desktop installation software. He’s going to wait and see.